It's broken now
“I need someone today.”
The button “Call · Text · Book”
After the hero, a strip of tape keeps Call, Text and Book at the bottom of the phone. A rush line promises two rush starts a week for listings and HOA deadlines.
House painter · Orange, CA
Arrieta & Daughters Painting Co.: how a house painter site wins jobs
Nine coats of paint. A primed living room mid-job, a painter on a ladder and three sample boards on the wall. The first coat is masking film that slides up over it.
The business is fictional. The site and its tools are real and working.
Four ways in
Four kinds of visitor, and the exact button each one would press. The outline is measured from the live page.
Still comparing
“What's wrong, and what will it cost?”
The button “The light test”
Move the sun across a real room and see how three whites change by the hour, then book a color visit with those three colors.
Ready to book
“OK, let's do this.”
The button “Book an estimate”
Four steps: what we're painting, in-home or video with a time slot, the ZIP and whether it's pre-1978, then a mobile to text.
Not yet
“Maybe later. Keep me posted.”
The button “RSVP”
Color nights at the studio shown as paint chips, each with a two-tap RSVP, plus a text reminder when spring exterior dates open.
The signature tool
The light test
Three sample boards in real Dunn-Edwards, Benjamin Moore and Sherwin-Williams colors on a real room's wall. Scroll runs an October day in a west-facing room; then you drag the sun, turn the window and pick bulbs, and each board says what it now reads as. At 5:30 PM Swiss Coffee turns creamy yellow while Chantilly Lace stays white. "Book a color visit" carries your three colors into the form.
What makes it different
Each line beside the same line from one of the other four sites. Pick which one.
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First screen
Arrieta & Daughters
A primed living room mid-job, a painter on a ladder and three sample boards on the wall. The first coat is masking film that slides up over it.
A house with its garage door closed. Scroll and the door rolls up to show a tech already at work inside.
A layered photo of a finished home on a ridge, its name set in the sky and sinking behind the roofline.
A finished garden photographed as a cutaway, with the soil, roots and irrigation pipe under it. The headline sits in the dirt, and scrolling lowers the camera below ground as the soil face rises over the garden.
The company's service van speeds onto a Palm Desert street, brakes hard and settles at the curb of a white mid-century house with its AC condenser in view. The offer, service area, phone number and booking button sit in the pale sky above.
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Getting around
Arrieta & Daughters
Strips of painter's tape in the top corners with the wordmark and the coat you're on. At the end the tape peels off.
A loud yellow van-livery bar. The phone number is as big as the company name.
No bar. A quiet "Now viewing" plate names what's on screen and opens an index of every home.
A soil core down the left edge, marked in inches, with a pink ring showing how deep you are. Every layer is a link.
A route line along the bottom of the screen, like a transit map, with the day's stops as links and a little van that parks on the one you're reading.
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The customer tool
Arrieta & Daughters
The light test. Drag the sun across the room and watch three real paint colors change; turn the window, pick your bulbs, swap a color.
The diagnostic door. Tap what your door is doing; a drawing of the door acts it out, lights the broken part and prints a work ticket with a price range and the next opening.
Staking the lot. Drag and rotate a house on a hillside lot; grading, walls, septic, fire code and months recompute for that exact spot.
The meter. Hold the valve and the sprinklers run while water rises up the screen past a bathtub, a hot tub, a water truck and a backyard pool: one year of your lawn. Then your water bill, the rebate and what a swap would cost.
The thermal camera. Move a lens over a Palm Springs bedroom and the heat shows up in infrared with a live temperature: the leaky duct, the can lights, the attic hatch, the west glass. Each find comes with its fix and price, and they book a comfort audit.
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How it ends
Arrieta & Daughters
The same room finished at dusk. The tape comes off and a four-step booking form sits on the wall.
A four-step booking form on full yellow, beside a giant phone number.
An empty frame on the wall. Its blank label is the form, and it fills in as you answer.
Back at the surface after dark, with the yard's lights on. The core is pulled out of the ground showing what you picked at each depth, next to a four-step booking form.
The next stop is you: booking happens as a text thread with dispatch, and the lettered van is parked and ready to roll.
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How it moves
Arrieta & Daughters
Nine coats of paint. Each section rolls up over the last like a new coat, and the page only gets its color at the peak.
Twelve short, punchy sections that snap from one to the next. It moves like a service van going by.
Eight slower rooms. You walk a collection of finished homes sideways.
One dig straight down through a yard. Ten soil horizons in depth order, each with its own ground and a hard, ragged edge, going dark to red clay to pale sandstone, then back up to the surface at night.
One technician's route across the Coachella Valley on a 116-degree afternoon. Every section is a stop, stamped with the time, town, temperature and job, joined by drive legs, from the first house call to the visitor's own house.
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The look
Arrieta & Daughters
Documentary Orange, CA interiors and houses on masking-film white, primer gray and plum.
Hard-sun Inland Empire photography and ink technical drawings.
Golden-hour wine-country architecture on limewash plaster, museum labels.
Documentary Thousand Oaks yards, oaks and a soil cross-section, on humus brown, red clay and pale sandstone.
Documentary Coachella Valley houses at noon: white stucco, breeze block, gravel and bare mountains in heat haze.
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Type
Arrieta & Daughters
Red Hat Display and Red Hat Text
Barlow Condensed and Barlow
Newsreader and Hanken Grotesk
Young Serif and Public Sans
Archivo and DM Mono
Measured
Our own Lighthouse run on the production build, September 29, 2026. Lighthouse mobile, simulated slow 4G, production build behind a gzip server. Homepage, 3 runs.
Performance
96–99
Accessibility
100
Best practices
100
SEO
69
The only failed SEO check is the noindex tag we put on every demo so it never competes with a real business. Every other SEO check passes.
Largest paint (LCP)
1.9–2.7 s
Layout shift (CLS)
0.008
Text contrast. Every hero line at least 7.1:1 over the photo (1440×900, 1280×720, 844×390) and 15.8:1 on phones (390×844, 360×640), measured on the composited page.
Other pages. Exterior painting: Performance 97–98, LCP 2.3–2.4 s, CLS 0. Cabinet painting: Performance 97–98, LCP 2.3–2.4 s, CLS 0. Orange, CA: Performance 96–97, LCP 2.5–2.6 s, CLS 0. Total blocking time on the homepage: 10–20 ms.
Source: our own test run. Ranges are the spread across repeated runs.
Pages and search
Homepage plus two service pages and a city page, each with its own title, FAQ and structured data. Price ranges are marked up so search engines can read them.
Structured data
Every page is marked noindex because the business is fictional. The markup is there to show, not to rank.
Want a site like Arrieta & Daughters?
Three ways in. This site is already picked for you.
Got it.
We'll reach out within [response time] to talk about your site.
Request received.
This is a request, not a booked time yet. We'll text you to lock in a time.
Teardown requested.
We'll send your teardown [delivery method and time].