It's broken now
“I need someone today.”
The button “Call · Text · Plan your build”
Builders are rarely urgent, so the phone stays quiet: a bar after the hero with Call and Text.
Custom home builder · Temecula, CA
Aldana Hart Builders: how a custom home builder site wins jobs
Eight slower rooms. A layered photo of a finished home on a ridge, its name set in the sky and sinking behind the roofline.
The business is fictional. The site and its tools are real and working.
Four ways in
Four kinds of visitor, and the exact button each one would press. The outline is measured from the live page.
Still comparing
“What's wrong, and what will it cost?”
The button “Staking the lot”
Move the house around the lot and watch site costs and months change before anyone calls.
Ready to book
“OK, let's do this.”
The button “Plan your build”
Four questions (land, size, timing, contact) and the frame's label fills in as they answer.
Not yet
“Maybe later. Keep me posted.”
The button “RSVP”
Open houses and a lot-walk clinic, each with a two-tap RSVP: party size, then name and mobile.
The signature tool
Staking the lot
Drag a house footprint anywhere on a hillside parcel and pick a size and finish. Grading, retaining walls, septic, fire code and months update for that spot, and the result carries into "Plan your build".
What makes it different
Each line beside the same line from one of the other four sites. Pick which one.
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First screen
Aldana Hart
A layered photo of a finished home on a ridge, its name set in the sky and sinking behind the roofline.
A house with its garage door closed. Scroll and the door rolls up to show a tech already at work inside.
A primed living room mid-job, a painter on a ladder and three sample boards on the wall. The first coat is masking film that slides up over it.
A finished garden photographed as a cutaway, with the soil, roots and irrigation pipe under it. The headline sits in the dirt, and scrolling lowers the camera below ground as the soil face rises over the garden.
The company's service van speeds onto a Palm Desert street, brakes hard and settles at the curb of a white mid-century house with its AC condenser in view. The offer, service area, phone number and booking button sit in the pale sky above.
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Getting around
Aldana Hart
No bar. A quiet "Now viewing" plate names what's on screen and opens an index of every home.
A loud yellow van-livery bar. The phone number is as big as the company name.
Strips of painter's tape in the top corners with the wordmark and the coat you're on. At the end the tape peels off.
A soil core down the left edge, marked in inches, with a pink ring showing how deep you are. Every layer is a link.
A route line along the bottom of the screen, like a transit map, with the day's stops as links and a little van that parks on the one you're reading.
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The customer tool
Aldana Hart
Staking the lot. Drag and rotate a house on a hillside lot; grading, walls, septic, fire code and months recompute for that exact spot.
The diagnostic door. Tap what your door is doing; a drawing of the door acts it out, lights the broken part and prints a work ticket with a price range and the next opening.
The light test. Drag the sun across the room and watch three real paint colors change; turn the window, pick your bulbs, swap a color.
The meter. Hold the valve and the sprinklers run while water rises up the screen past a bathtub, a hot tub, a water truck and a backyard pool: one year of your lawn. Then your water bill, the rebate and what a swap would cost.
The thermal camera. Move a lens over a Palm Springs bedroom and the heat shows up in infrared with a live temperature: the leaky duct, the can lights, the attic hatch, the west glass. Each find comes with its fix and price, and they book a comfort audit.
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How it ends
Aldana Hart
An empty frame on the wall. Its blank label is the form, and it fills in as you answer.
A four-step booking form on full yellow, beside a giant phone number.
The same room finished at dusk. The tape comes off and a four-step booking form sits on the wall.
Back at the surface after dark, with the yard's lights on. The core is pulled out of the ground showing what you picked at each depth, next to a four-step booking form.
The next stop is you: booking happens as a text thread with dispatch, and the lettered van is parked and ready to roll.
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How it moves
Aldana Hart
Eight slower rooms. You walk a collection of finished homes sideways.
Twelve short, punchy sections that snap from one to the next. It moves like a service van going by.
Nine coats of paint. Each section rolls up over the last like a new coat, and the page only gets its color at the peak.
One dig straight down through a yard. Ten soil horizons in depth order, each with its own ground and a hard, ragged edge, going dark to red clay to pale sandstone, then back up to the surface at night.
One technician's route across the Coachella Valley on a 116-degree afternoon. Every section is a stop, stamped with the time, town, temperature and job, joined by drive legs, from the first house call to the visitor's own house.
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The look
Aldana Hart
Golden-hour wine-country architecture on limewash plaster, museum labels.
Hard-sun Inland Empire photography and ink technical drawings.
Documentary Orange, CA interiors and houses on masking-film white, primer gray and plum.
Documentary Thousand Oaks yards, oaks and a soil cross-section, on humus brown, red clay and pale sandstone.
Documentary Coachella Valley houses at noon: white stucco, breeze block, gravel and bare mountains in heat haze.
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Type
Aldana Hart
Newsreader and Hanken Grotesk
Barlow Condensed and Barlow
Red Hat Display and Red Hat Text
Young Serif and Public Sans
Archivo and DM Mono
Measured
Our own Lighthouse run on the production build, September 28, 2026. Lighthouse mobile, simulated slow 4G, production build behind a gzip server. Homepage.
Performance
97
Accessibility
100
Best practices
100
SEO
69
The only failed SEO check is the noindex tag we put on every demo so it never competes with a real business. Every other SEO check passes.
Largest paint (LCP)
2.5 s
Layout shift (CLS)
0.04
Text contrast. Every hero line and the fixed chrome at least 6.6:1, measured on the composited photo at 1440×900, 1280×720, 390×844, 360×640 and 844×390.
Other pages. Build on your lot: Performance 99. Temecula: 97. Cost guide: 98. Accessibility and Best Practices 100 on all. Total blocking time on the homepage: 30 ms.
Source: our own test run. Ranges are the spread across repeated runs.
Pages and search
Homepage plus a service page, a city page and a cost guide written for answer engines.
Structured data
Every page is marked noindex because the business is fictional. The markup is there to show, not to rank.
Want a site like Aldana Hart?
Three ways in. This site is already picked for you.
Got it.
We'll reach out within [response time] to talk about your site.
Request received.
This is a request, not a booked time yet. We'll text you to lock in a time.
Teardown requested.
We'll send your teardown [delivery method and time].